Product Features of Segwise AI
Overview
Segwise AI is a cutting-edge gaming analytics platform designed to provide in-depth insights and strategies for game developers and publishers. It offers AI-powered monitoring and analytics to help optimize Return on Ad Spend (ROAS) and enhance user engagement without the need for a credit card or engineering resources.
Main Purpose and Target User Group
The primary purpose of Segwise AI is to empower game studios and app developers with actionable insights into user behavior and campaign performance. It is targeted at game developers, publishers, and marketing teams looking to maximize their advertising efficiency and improve player retention.
Function Details and Operations
- AI-Powered Monitoring: Automatically fetches and analyzes data from Mobile Measurement Partners (MMPs) to identify issues requiring attention.
- Daily Alerts: Monitors campaign and creative metrics, sending alerts when performance deviates from expected thresholds.
- Revenue & Retention Monitoring: Provides a comprehensive view of the impact of product changes, new app versions, experiments, and offers.
- Seamless Integration: Offers no-code integration with all data sources, ensuring easy access to analytics.
- Anomaly Detection and Alerting: Identifies unusual patterns in data to prevent potential issues.
- Support for SKAN Data: Ensures compatibility with Apple's SKAdNetwork for privacy-centric ad attribution.
User Benefits
- Enhanced ROAS: Optimizes advertising spend by identifying and addressing issues early.
- Improved User Retention: Helps identify factors affecting player retention and engagement.
- Quick Setup: Get started in just 2 minutes with no credit card or engineering resources required.
- Unlimited Campaigns: No limits on ad spend or the number of campaigns monitored.
- Secure Data Handling: SOC certification ensures data safety and compliance.
Compatibility and Integration
Segwise AI integrates seamlessly with various data sources and platforms, allowing users to connect their existing tools without any coding. This ensures a smooth transition and uninterrupted access to valuable insights.
Customer Feedback and Case Studies
- Ahmed Momani from Mad Hook Studio, Jordan, praises Segwise for transforming their data analysis approach and providing in-depth user insights.
- Subhash Chaitanya from Moonfrog Labs, India, highlights Segwise's ability to identify retention issues that regular data analysis missed.
Access and Activation Method
Segwise AI offers a 14-day free trial with no credit card required. Users can start using the platform within 2 minutes, benefiting from its comprehensive features without any initial financial commitment.